Course
Code : 27
P.G. DIPLOMA IN ADVERTISING & PUBLIC RELATIONS (PGDA& PR)
The P.G. Diploma in Advertising and Public-Relations is intended to
prepare the students to work as copy writer, media planner, corporate
communicator, public relations officer and field publicity offer.
As is evident from the course structure, this course provides the
exposure to the communication functions of Advertising & Public
Relations.
COURSE STRUCTURE
|
Paper
Code
|
Nomenclature
of Paper
|
Max.
Marks
|
|
PGDAPR-101
|
Basic
Principles of Advertising and Public Relations |
100
|
|
PGDAPR-102
|
Practice
of Advertising |
100
|
|
PGDAPR-103
|
Advertising
Ethics, Codes and Laws |
100
|
|
PGDAPR-104
|
Practice
of Public Relations |
100
|
|
PGDAPR-105
|
Basic
Principles of Marketing and Management |
100
|
|
PGDAPR-106
|
Production/Assignments |
100
|
